Senior digital brand designer
My work sits at the intersection of brand strategy and measurable creative impact. I specialize in digital brand systems, campaign direction, and elevated e-commerce experiences that drive performance.
At the intersection of strategy & creativity, where design makes a measurable impact.
Most recently, I led the redesign of a direct-to-consumer website that resulted in 16.8% year-over-year revenue growth, and 8% lift in conversion rate, and a 4.6% increase in average order value. Across lifecycle marketing, my creative direction contributed to a 33% increase in attributed revenue and 35% growth in conversions, alongside a 16% lift in email open rate.
.png)
cross-functional concept & design
I thrive in cross-functional environments where brand, merchandising, marketing, and development intersect—translating business objectives into scalable visual systems that elevate storytelling while driving growth. I'm particularly interested in digital brand systems, e-commerce growth strategy, and emerging AI creative workflows in marketing organizations. Currently focused on expanding into Art Director and Brand Design Lead roles where I can shape visual strategy at a broader level.